Database marketing is a form of direct marketing that uses marketing lists of customers, or potential customers, to create a range of communications to promote a product or service for marketing purposes.
There are two main types of marketing databases:
1) consumer databases (B2C) - used by companies that sell to consumers
2) business databases (B2B) - used by businesses that wish to market to other businesses.
It is entirely possible that you may need to use both in order to achieve your aim.
Why use Refreshed Direct?
Refreshed Directs aim is to support anyone wishing to use marketing data either on behalf of clients, or for your own company promotion, with our various database services and solutions.
We are also able to take your in-house data lists and profile them to find out exactly what your audience looks like. We can then use this information to find more of the same target market and provide any combination of names, postal addresses, email addresses, mobile or landline telephone numbers.
Other database marketing solutions we can offer include appending information onto data you already hold, and cleansing data to make sure you aren’t wasting money by marketing to people who are no longer accessible.
For more information on marketing lists prices or how to purchase marketing databases visit our FAQ section or contact us for a customised quote.